Karl Lagerfeld launches Social Collection of eveningwear gowns

German-born, Paris-based fashion icon Karl Lagerfeld continues to target North American buyers with a collection of 13 designer gowns.

Sequin, lace, pearl and floral motifs are present, as are three-dimensional fabric details and woven accents, Karl Lagerfeld Paris detailed in a press release.

Prices range from $168 to $398 USD, with the Karl Lagerfeld Paris website maintaining exclusivity during February, and retail partners Lord & Taylor and Dillard's joining from March 2017 onwards.

Outside of the USA, Canada's Hudson's Bay and Mexico's Liverpool have featured as retail partners for the Social Collection.

"We are confident that this collection will showcase a timeless yet innovative and modern perspective on the beloved Karl Lagerfeld Paris brand," said the fashion label's Dress Division president.