218
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Translated by
Nicola Mira
Published
Oct 5, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

L’Oréal launches organic skin and body care brand La Provençale Bio

Translated by
Nicola Mira
Published
Oct 5, 2018

Launching an entirely new brand is quite a rare event for the L’Oréal group, which is more used to buying beauty labels rather than creating them from scratch. In 2018 however, the world’s number one cosmetics group has stepped up the pace by launching three new brands: Seed Phytonutrients, a natural-ingredients-based brand chiefly targeted at the US market; House99, a men’s grooming brand created in partnership with David Beckham; and the latest to date, La Provençale Bio.


The shower gel range by La Provençale Bio - Instagram @laprovencale_bio


La Provençale Bio is positioned in the organic beauty segment, and is being introduced in mass market distribution in France. In 2017, the organic beauty segment in France was worth €480 million and grew by about 7%, well above the growth rate of the ‘conventional’ beauty market. “We have seen the market for organic products boom in the food sector, but the trend is still in its infancy in beauty, where demand is still higher than supply,” said Raphaëlle Sabran-Egasse, marketing general manager for the consumer products division at L’Oréal France.  

La Provençale Bio’s launch will be supported by a TV advertising campaign until the end of the year. The brand is certified organic, with Provence-sourced extra-virgin olive oil, rich in polyphenols and Vitamin E, at the core of its formulas. The entire range, currently featuring 12 products, from anti-ageing cream to deodorants and shower gels, is produced by L’Oréal’s French factories. La Provençale Bio is proud of its local roots, emphasising on the labels that its products are made in France (‘Fabriqué en France à Flers’).

The L’Oréal group has further heightened its local community engagement by partnering the Miimosa crowdfunding platform, which promotes organic agriculture in the Provence region.

To launch La Provençale Bio, L’Oréal has tapped the expertise of Sanaflore, an organic beauty brand it bought in 2006, which is now part of its active cosmetics division. Indeed, L’Oréal’s mass market brands are increasingly going organic, as for example some of the group's other labels, like Mixa, Cadum and Garnier

Copyright © 2024 FashionNetwork.com All rights reserved.