LVMH reveals its secrets on 'Private Days'

By

Lucile Deprez

Translated by
Nicola Mira

Published
May 18, 2016

The third edition of the LVMH's 'Private Days' will take place from 20th to 22nd May in several French locations, including Paris, and also abroad. It will be a chance for visitors to discover what goes on behind the scenes at 40 of the group's brands, through 53 events.

In Paris, it will be possible to visit the Berluti bespoke footwear atelier and Moynat's trunk-making studio and workshop, while the Louis Vuitton Foundation will host a photography exhibition dedicated to these three days, featuring its luxury labels' ateliers.

Elsewhere in France, the general public will be able to visit Guerlain's skincare and make-up factory in Chartres, or sneak inside Louis Vuitton's manufacturing workshops.

Outside of France, Loewe will open its historic Madrid store, Fendi will welcome visitors to its fur atelier in Rome, Creative Director Nicholas Kirkwood will present his new software for footwear customisation in London and Hublot will admit visitors inside its watchmaking factory in Nyon, Switzerland.