La Perla Atelier line to launch during Paris haute couture fashion week

Italian luxury lingerie brand La Perla has announced a new collection designed by Emiliano Rinaldi: La Perla Atelier is set to launch as part of Paris's upcoming haute couture fashion week with a runway show on January 26.

Rinaldi, who has his own Emiliano Rinaldi line based in Florence, is also the designer behind La Perla's debut men's line for the Spring/Summer 2015 season, which was unveiled at the Pitti Uomo menswear fair in the Tuscan city earlier this summer. 

For its 60th anniversary the company are also launching a Made to Measure service which will allow VIP clients to order bespoke pieces in 18-karat gold, a service which will extend to the La Perla Atelier designs. 

The day after the show, the collection will be on display in the brand's newly refurbished flagship store on rue Faubourg Saint Honoré, and will then go on sale a week later in key sales points around the world.