Lacoste launches new store concept at Westfield London

By

Barbara Santamaria

Published
Jun 13, 2017

Lacoste has unveiled a new store concept designed to convey a stronger and more immersive brand experience at a new 140 square metre boutique at Westfield White City.

Featuring a Polo Wall, where the brand’s famous polo shirts are arranged in a rainbow of colours, and digital assets across the space, the store delivers an enhanced experience for customers. White and green accents emphasize the label’s long-standing relationship with tennis, while natural wood and leather details give the space an elevated feel. The Westfied London store will be the online in-mall Lacoste concept store in Europe.

The brand celebrated the store launch with an interactive exhibition titled ‘L for Legend, L for Lacoste’ in the centre’s main Atrium between 7-11 June. The retrospective showcased the evolution of the brand’s DNA from Rene Lacoste to today’s style ambassador Novak Djokovic.

Shoppers were taken on an educational journey with the space bringing to life the brand and ambassador’s history and presenting a live stream of all French Open matches. Additionally, guests had the opportunity to share their experience against the backdrop of a giant Lacoste logo in a GIF photo booth.