Levi's is the latest brand to look to the NBA for a partnerhsip

By

Kate Dingwall

Published
Feb 20, 2017

Levi’s is the latest brand to look to the NBA for an apparel partnership. The denim giant released a series of pieces just in time for the NBA All-Star weekend.

Denim jackets, cotton sweaters, plaid shirts, a sherpa-lined work jacket, and coach’s jackets will show off the logos of five of the NBA’s most popular teams: the Golden State Warriors, the Los Angeles Lakers, the Chicago Bulls, the New York Knicks, and the Boston Celtics. Prices for the collection range from between $79 and $400.

Items for the collection will be available on Levi’s e-commerce site, as well as in several street wear boutiques around the country in an effort to cater the collection to a hipper clientele.

The NBA has tapped a bevy of brands over the past few months for apparel collections, ranging from extravagantly priced collaborations with the Elder Statesman (a collection that saw $1,600 knit sweaters) to more mass-market-friendly collections with Frank+Oak and Reigning Champ. Reigning Champ, in partnership with Mitchell & Ness, released a collection of hoodies, jackets, and sweat shorts emblazoned with the words “east” and “west”, referring to the NBA Eastern and Western Conference teams. Frank + Oak, in line with their Canadian heritage, catered their collection to Toronto Raptors fans.