Lincherie launches campaign to benefit Dress for Success

By

Shomara Roosblad

Published
Sep 29, 2017

On 29 September, Dutch lingerie retailer Lincherie announced a national campaign to benefit nonprofit organization Dress for Success.

During the month October, Lincherie will collect ill-fitting bras from women across the country who, in return, will receive a free styling session. The returned bras will then be donated to Dress for Success, who provide women seeking employment opportunities with appropriate clothing in order to be able to apply to jobs successfully. With the campaign, Lincherie and Dress for Success aim to assist women on their way to economic independence.

Lincherie offers brands, such as Aubade, Marie Jo and PrimaDonna. The retailer has over 35 standalone stores across the Netherlands. Lincherie also operates via an e-store and offers its styling services at the Amsterdam-based Lincherie Styling Center.

Dress for Success the Netherlands launched in 2001. The Dutch branch of the global organization has 10 stores in cities, such as Amsterdam, Rotterdam, Utrecht and Maastricht. In recent years the Dutch branch has partnered with brands, including Claudia Sträter and Dutch menswear label, Oger. Globally, Dress for Success has 152 offices in 28 countries.