Little Mistress Group taps French Connection's Nassarpour for new role

By

Cajsa Lykke Carlson

Published
Jul 1, 2015

British retail company Little Mistress Group, which launched in 2011 with the Little Mistress brand, has tapped French Connection's Fatemeh Nassarpour to be its new Head of International Sales and Development.

This is a new role at Little Mistress. Nassarpour was the International Sales Manager of French Connection. At Little Mistress, she will be responsible for developing and implementing strategies in key markets such as Asia and the Middle East. 

Chairman Mark Smith said, "The addition of Fatemeh to the team in this new role is part of the company's intention to dovetail the branding and strategy of The Little Mistress Group into the international sector, in line with our commitment to expand in the international market.”

Little MIstress' turnover is predicted to rise to £25m this year, with most of the sales coming from the UK. Nassarpour will be aiming to take export sales to 50% of UK turnover.

CEO, Mark Ashton said,: "We now have a very strong base and business model which we believe will be extremely attractive to international retailers globally. We are already selling very well ‎in Europe via e-retailers such as Zalando and department store groups such as Peek & Cloppenburg and Alshaya Group. Additionally, we have received some very attractive offers to develop via franchises and shop in stores from various markets. Footwear is also going to be an important growth area for us following a successful debut in AW14.
 
Recruiting Fatemeh Nassarpour to bring her international experience to the team will bring vitally important specialist global understanding."