Liu Jo opens new Southeast Asia flagship in Singapore

By

Benjamin Fitzgerald

Published
Oct 21, 2016

Luxury Italian brand Liu Jo has relocated its Southeast Asia flagship store, opting for Singapore's Paragon Mall to showcase its new retail concept.

Measuring 307 square metres, the Liu Jo boutique continues the brand’s new 'Curiosity' retail concept, highlighting metals and minimalist design.

Paragon Mall stores replaces the Wisma Atria Mall outlet, providing a larger retail space to house the Liu Jo ready-to-wear and accessories collections. These include the Liu Jo Black Label Collection, Liu Jo White Label Collection, Liu Jo Blue Denim Collection, Liu Jo Gold Label Collection, Liu Jo Sport, Les Plumes de Liu Jo, Liu Jo Accessories and Liu Jo Shoes, as well as Liu Jo Eyewear and Liu Jo Fragrances.

The move signals a strengthening in the brand's global market share. Liu Jo announced its expansion across France in July this year.

The Italian label currently has a presence in 50 countries through an extensive distribution network, made up of more than 350 namesake points-of-sales and 5000 multi-brand outlets.