Luigi Murenu is getting ready to take on the role of artistic adviser for the haircare specialists John Frieda. According to Women’s Wear Daily, the objective of the arrival of the celebrated Sardinian stylist is to intensify the global development of the brand.

Luigi Murenu and John Frieda

Mr Murenu will act as spokesman and promoter for John Frieda as well as created hairstyles to be used in publicity campaigns. He will also be involved in the development of new products.

Having notably worked alongside Kérastase, having cut Madonna and Jennifer Lopez’s hair and collaborated with magazines like Vogue and Harper’s Bazaar, Luigi Murenu seems very much qualified to help John Frieda progress.

By Jonathan Fulwell (Source: Sarah Ahssen)