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Translated by
Nicola Mira
Published
Oct 10, 2016
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Maybelline opens first store in France

Translated by
Nicola Mira
Published
Oct 10, 2016

In the last few days, Maybelline has been previewing the opening of a store in France, a first for the make-up brand, on its Facebook and Twitter accounts. The opening is scheduled for Friday 14th October.
 

Announcement of the Maybelline store opening -Maybelline website - Visuel du site Maybelline


Asked to guess the town chosen, the majority of the website's visitors said Paris. But the L'Oréal group brand was quick to reveal that its first French store will be located inside the Place d’Arc shopping mall in Orléans.

In the new store, Maybelline will showcase its customary range, as well as exclusive products previously only available in the USA. According to the information on the Maybelline website, the town of Orléans will be celebrated in the new store.

The New York-based brand seems to be following in the tracks of L’Oréal Paris, which also recently kick-started its retail development by opening a store in rue Caumartin, Paris, on 29th September.
 

 

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