Merrell to launch “Do What’s Natural” platform encouraging outdoor activities

By

Dani Greene

Published
Mar 1, 2016

Merrell, a leading outdoor performance brand, will launch its new brand platform “Do What’s Natural” in early March to motivate aspiring adventurers to make the outdoors their own.

 
"For 35 years we have been making the best outdoor products in the industry and we are now making the largest investment we have ever made to tell that story through 'Do What's Natural,'" said Linda Brunzell, Chief Marketing Officer.  "Our messaging, content, and product will be focused on our belief that nothing should get in the way of enjoying active outdoor adventures."
 
The platform includes an integrated marketing campaign with robust social media, a Global Ambassador Team, and a multi-year partnership with Tough Mudder. In addition, Merrell is redesigning its e-commerce site and brick and mortar Merrell stores to engage customers with meaningful content that supports the company’s platform to “Do What’s Natural.”

Headquartered in Rockford, Michigan, Merrell offers hiking boots, trail running shoes and outdoor apparel for men, women and children who enjoy outdoor activities.