Minions to inspire new versions of Puma's signature models

From 1st June, the Minions, the tiny yellow henchmen starring in the 'Despicable Me' movie franchise, will inspire new versions of Puma's signature models.

Puma, Illumination Entertainment and Universal Brand Development have in fact joined forces to create a three-way partnership lasting several seasons, whose cornerstone will be the Minions. The idea is to give the movie characters free rein in creating new versions of some of Puma's Sportstyle products starting with the AW 2017-18 season, also through product-placement initiatives in their next film, out in the UK and US in June 2017.

The Puma x Minions range of adult apparel, footwear and accessories, notably featuring the Suede model, will be available worldwide from 1st June at Puma.com, at Puma's monobrand stores and at selected retailers such as Colette in Paris or Opening Ceremony.