Mizuno opens first US store

Japanese sports brand Mizuno has launched its first US store, unveiling its 'Experience Center' at The Battery Atlanta.

Designed to be an immersive environment that tells the Mizuno story through its gear, the Experience Center engages guests through interactive displays using RFID technology and specialised labs for each sport that allow guests the ability to touch, test and then purchase gear custom fit for them.

"Our goal is to provide a personalised and customised experience in a premium, one-of-a-kind environment," said Mark O'Brien, president & officer of Mizuno USA & chairman of Mizuno Canada. 

"The Mizuno Experience Center gives athletes the ability to find the right gear that optimises their performance and meets their personal preferences. This is the only Mizuno centre of its kind in the western hemisphere and will enable the millions of athletes from across the nation visiting The Battery Atlanta to experience Mizuno like never before."

Throughout the year, the Mizuno Experience Center will host a variety of public and private events and professional athlete appearances in addition to visits by the Mizuno craftsman (glove and bats), Mizuno Golf Tour truck, Atlanta artists and advanced exclusives of the latest premium Mizuno gear.