Nike’s GM France takes charge of group’s LATAM-APAC business development

By

Olivier Guyot

Translated by
Nicola Mira

Published
Jul 23, 2018

Nike has made some senior management changes. Eric Cuenot, the Vice-President in charge of France since 2012, who added North Europe to his remit at the end of 2016, will be discovering new continents. According to French magazine Sport Guide, Cuenot, a graduate of the Toulouse Business School who joined the US sport giant as General Manager of Nike Russia in 2010 after a career at P&G, is about to take on the role of head of business development in Asia-Pacific and Latin America for several product categories, including running and football.

Nike France has for the time being declined to respond to inquiries from FashionNetwork.com about its future organisational structure. At the end of last year, Nike France promoted Pierre Bonnafy (who works for the group since 2007) as head of Nike Football, while Mathias Monge, Nike France’s Communication Director since 2013, left the company.

At the global level, Nike inducted Kathleen Benko on its board of directors. Benko is also Vice-President of the board of directors for consulting firm Deloitte.