Noémie Schmidt named as the face of upcoming Rochas fragrance

Interparfums, which owns the Rochas brand, has named young Swiss actress Noémie Schmidt, as the face of the fashion, beauty and perfume house's latest women's fragrance.

Although Interparfums is yet to unveil the name and composition of its upcoming fragrance, it has already revealed the face of its new scent. Noémie Schmidt will front the fragrance from January 1, 2017.

"It's a joy and a source of pride for me to work with a prestigious fashion house of such generosity and quality as Maison Rochas," the young star said.

After an early passion for classical singing, Noémie Schmidt soon found fame as an actress, first of all in Belgium, then in France, playing Henriette in historical series, "Versailles."

In 2015, she made her movie debut in "The Student and Mister Henri," directed by Ivan Calbérac, playing Constance Piponnier alongside Claude Brasseur.

"Noémie incarnates perfectly in our eyes the spirit of the young modern Parisian woman, at the same time dynamic and romantic, ingenious and willful. The Rochas woman is this woman of the 21st century, a paradox full of contradictions, eager for freedom, but also with a love of beautiful things," explains Philippe Benacin, Interparfums chariman and CEO.

Interparfums bought the Rochas fashion, beauty and perfume house in 2015, the year of the brand's 90th anniversary. Rochas has created a host of perfumes, many of which have gained legendary status, maintaining their popularity over the years. "Femme," for example, was first released in 1944, and "Madame Rochas" appeared in 1960.