One third of European products comes from France
Though 'made in France' products do not make major headlines, products with a French geographical designation alone represent 32% of all those labelled at a European level. An industry that must fight against a wide range of misleading designations.
The European Union Intellectual Property Office (EUIPO) has valued the counterfeiting of products labelled with a geographical indication at €4.3 billion, equivalent to 9% of the entire sector.
The consumption loss, defined as the damage to consumers who think they are purchasing a product manufactured under specific conditions, is estimated to amount to €2.3 billion, i.e. 4.8% of the total purchases of products with a guaranteed provenance.
"The main objective of those unscrupulous manufacturers who do not hesitate to rely on know-how and techniques that are not theirs, is to get rich by swindling their customers," according to Christian Peugeot, President of the Union des Fabricants (the French manufacturers' association). "It is our duty to protect and promote these traditions, without which our country would not enjoy the same reputation."
Counterfeiting is currently estimated to represent up to 10% of world trade, and to destroy approximately 40,000 jobs a year in France, and 2.5 million in G20 countries. In 2015, counterfeiting was estimated to be worth over $1.7 trillion.
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