Original Penguin children’s line to hit Philippines

By

Cassidy Mantor

Published
Feb 24, 2016

Perry Ellis International, Inc. announced it has entered into an agreement to distribute its Original Penguin children’s line throughout the Philippines.

The agreement, made with current partner Lifestyle Essences, Inc., will expand Original Penguin’s Philippines presence that already consists of men’s apparel, footwear and accessories.

"Launching kids is a natural step in further expanding the brand.  We are confident with this new partnership and look forward to working with the Lifestyle Essences team to offer Original Penguin's lifestyle product while continuing the expansion of our global reach," commented George Feldenkreis, Chairman and CEO of Perry Ellis International.

Lifestyle Essences is the exclusive distributor and retail partner of Original Penguin in the Philippines. It has 30 retail locations in the country.

Cheryl Ann Lao Lee, Managing Director of Lifestyle Essences Inc. said, "We are very excited about adding a full line up of children's wear to our clothing repertoire. We are confident that many longtime fans of Original Penguin in the Philippines will have fun dressing up their little ones in something smart and preppy."

Product will hit the market fall 2016 through both branded Original Penguin stores, and also through premium specialty stores.