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Première Classe and Paris sur Mode set to 'gather' at the Tuileries
The revamped Première Classe and Paris sur Mode at the Tuileries will be held in a little over three weeks time. The second session of the WSN Développement trade shows, which will take place from Thursday, September 29 to Sunday, October 2, are offering a new program that aims to illustrate a new direction: to gather.
That means, gathering more brands, more buyers, and more journalists through several innovations that will take place. An extra day has been added to the schedule to attract a larger number of visitors. Meanwhile, the installation has also grown physically with a larger tent and a new partnership with Capsule.
Looking at the new layout, there will be a whole tent for ready-to-wear at the entrance of the Tuileries gardens, next to the Place de Concorde, in central Paris. The trade show surface area has also increased by 50% (from 8,000 to 12,000 square metres), with the number of exhibitors increasing in correlation. The accessories division will hold 400 to 600 brands, while ready-to-wear will host approximately 120 to 270 brands.
In order to grow the offering, several partnerships were developed. As revealed by FashionNetwork in July, American trade show Capsule will join the Paris sur Mode tent. Capsule Paris will be a shortened version, as the trade show; which will become a segment among the Tuileries ready-to-wear offering, dropping from some one hundred to brands to approximately forty. A selection that was curated with the WSN Développement teams so as to present an overall coherence.
"Capsule will have its own identity within the trade show, but it will embrace the global identity of the Tuileries," explained Etienne Cochet, CEO of WSN Développement. It will therefore be a universe akin to the Parsian trade show Don't Believe The Hype. The lifestyle space, dedicated to emerging labels for several seasons now, will double its contingent with around forty brands this edition.
A change is size therefore which will include a good number of new initiatives to make Tuileries the "heart and soul" of Paris Fashion Week, hope its organisers.
These initiatives will put a particular focus on design, with two new partnerships: one with ANDAM, which will show accessories lines by previous winners at Première Classe, and the other with Festival de Hyères, in which the last ten finalists will join exhibitors at Paris sur Mode.
Paris sur Mode will also host an exhibition to highlight the multidisciplinary scope of all the Tuileries events: it will be dedicated to the designer Qasar Khanh.
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