Printemps' first 'food' space to open in January

By

Marion Deslandes

Translated by
Benjamin Fitzgerald

Published
Dec 21, 2017

After the renovation of Printemps' men's area at the start of 2017, followed by the launch of Printemps' beauty store over the summer, the Paris department store, located on Boulevard Haussmann, will unveil on January 10 another brand new space; one dedicated completely to food, and a retail-first for Printemps. 

Dubbed 'Printemps du Goût' ('goût' meaning 'taste'), the new concept is located high up on level 7 and 8 of the retailer's dedicated menswear building. It replaces the store's home and lifestyle section, which has migrated to the building that now sells beauty and children's items. Moreover, the food levels come flooded with light and are privy to 360° views of Paris, an attraction in themselves for consumers.

In terms of the product, the area boasts just French produce and gastronomical delights. Printemps expects to outpace its competitors, those already selling 'food' items, by offering a purely French selection to consumers. Void of international items, the goal is to celebrate local cuisine, which appeals to tourists.

Segmented into distinct spaces (a grocery zone and restaurant), Printemps du Goût has linked up with different chefs, artisans and brands: Maison Dubernet and its southwestern French products; the baker Gontran Cherrier; patisserie chef, Christophe Michalak; the Palais des Thés (Tea Palace), the Juicerie (juice maker) and the Maison du chocolat (the chocolate house).

The food segment is witnessing considerable growth in Paris, given that in November the Grande Epicerie de Paris, helmed by the Bon Marché (part of the LVMH group), opened a second address in the 16th district of Paris, replacing Franck & Fils.