Kim Kardashian debuts her fragrance at Sephora in Los Angeles, California. Photo : Corbis

Research and Markets has announced the addition of the "Reigniting Growth in the Fragrance Industry" report to their offering.

As a non-essential category of the beauty and personal care market, the recession hit the global fragrance industry hard. In particular, poor performances in key Western markets dragged down global fragrance growth in 2008/2009. Despite an increasingly saturated marketplace, consumer apathy seems to be growing in many markets.

Euromonitor International examines the strategies manufacturers are employing to reignite excitement about the industry and how companies are trying to drive growth.

The Reigniting Growth in the Fragrance Industry global briefing offers an insight into to the size and shape of the Fragrances market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

For full report please visit Research and Markets