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Translated by
Nicola Mira
Published
Jul 4, 2016
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Rimowa opens first concept store in London

Translated by
Nicola Mira
Published
Jul 4, 2016

Rimowa, the German manufacturer of aluminium and polycarbonate luggage, has set up shop in London, ahead of opening its first store in Paris at 73 rue du Faubourg Saint-Honoré in September.


Rimowa's London store


The brand has opened a 220 m² showcase at 153A New Bond Street, decorated with aluminium sheets reminiscent of an aircraft's fuselage.

It is a very design-oriented concept store, showing how luggage specialists are now adopting the imagery typical of fashion and luxury goods. Rimowa has also chosen the top model Alessandra Ambrosio as brand ambassador. 

 

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