Rue La La launches international e-commerce with Pitney Bowes

By

Obi Anyanwu

Published
Oct 18, 2016

Off-price e-commerce destination Rue La La announced on Tuesday its e-commerce expansion through a partnership with Pitney Bowes. The partnership allows for Rue La La users to have a border free e-commerce experience.

 
Rue La La has expanded its reach to members in 219 countries and territories. Now, members outside of the US will be able to shop the site via desktop and mobile desktop. The company partnered with global technology leader Pitney Bowes to utilize its Borderfree Retail Platform, which adapts to local currency and provides shipping to wherever customers are located.
 
"We're excited to extend Rue La La to new markets. Providing phenomenal experiences while serving up great brands at amazing values is what Rue does so well in the United States. It's thrilling to be able to share our brand and capabilities with a new audience," said Rue La La CEO Mark McWeeny, who joined the company in May 2016.

Rue La La offers women’s and men’s fashion, accessories, home décor and accents, exclusive destinations and more on one website. In 2016, the Boston-based e-commerce destination launched Rue Now, its 24/7 fashion feed curated content site, and opened a pop up in Boston with Cotton Incorporated.