Safilo renews agreement with Max Mara

By

Dominique Muret

Translated by
Nicola Mira

Published
Sep 6, 2016

Safilo and Max Mara forge closer links, continuing a partnership which began nearly twenty years ago. The two groups have announced in a press release that the licence agreement for the design, production and distribution of the Italian ready-to-wear label's eyeglasses and sunglasses collections has been renewed with Safilo until 31st December 2023.

 
"Max Mara is currently one of the brands in our portfolio enjoying the fastest growth. We continue to envision this agreement as having a significant growth potential, relying on the fashion label's extremely widespread global presence," stated the CEO of Safilo, Luisa Delgado.

The first licence agreement between Safilo and Max Mara was signed in 1997.