Sandro to open Central London flagship store

Parisian fashion brand Sandro has plans to join premium and luxury brands such as Burberry, Coach and Michael Kors on Regent Street with the opening of a 2000-square-foot flagship store.


Photo: Sandro

Launching later this year, the boutique at 137-139 Regent Street will create a destination for all things Sandro in the heart of London’s West End. The space will carry the brand’s full collection, including women’s fashion and accessories. 

Founded in 1984, the upmarket label is the embodiment of Parisian fashion and is known for its sophisticated yet effortlessly cool designs. The Sandro woman wears well-cut classics and feminine dresses with a rock’n’roll aesthetic. The brand launched its first boutique in Paris in 2004 and has since made its mark in some of the world's top fashion capitals, including New York and Milan.

In London, Sandro has a number of standalone stores in locations such as Mayfair, Canary Wharf and King’s Road.

“The UK is a strategic and very dynamic market for Sandro and since our first opening here in 2009, the brand has flourished. We’re extremely proud to announce this new flagship store on Regent Street, which signals a major step in our international development and a true milestone for the brand,” said Sandro CEO Jean-Philippe Hecquet.

“Since Sandro’s creation, the brand’s sleek, cool style has attracted loyal customers across the UK and internationally. Their blend of accessible luxury and Parisian allure makes Sandro a seamless addition to Regent Street and we’re delighted they’ve chosen it for their new London flagship,” added Katerina Mercury, asset manager for Regent Street at The Crown Estate.

Sandro will be the latest international fashion brand to join Regent Street, alongside recent additions including Tory Burch, Lululemon, Coach and Kate Spade.

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