Sarah Jessica Parker opens first West Coast boutique at Bellagio, Las Vegas 

By

Sandra Halliday

Published
Aug 18, 2017

Sarah Jessica Parker has debuted her first West Coast standalone SJP by Sarah Jessica Parker boutique at Bellagio Resort & Casino, making it one of only two locations in the US to offer her label's full collection of shoes, handbags and accessories.

She also introduced a new color line – Bellagio Blue – exclusively available at the Las Vegas boutique.

“I don't think we ever imagined this early on in our relatively new business we would have, not only a first, but a second home with the MGM family," said Parker. "And it's particularly exciting to be at Bellagio. I don't think we even realized how suitable a home it would be for us. This idea of a party for your foot really makes sense in Vegas."

The Bellagio Blue hue is featured in select styles, including Tartt, Serpentine, Rampling, Carrie and Minnie silhouettes. American-made SJP LBD, the brand's little black dress, is also available in-store along with handbags, accessories and scented candles.

Bellagio COO and president Randy Morton said the link with Parker “further elevates Bellagio's luxury retail offerings."
The opening comes after last year's launch of the brand at MGM National Harbor in Maryland, her first standalone boutique in the US.