Sass & Bide launches resort 2016 campaign starring Hailey Baldwin

By

Obi Anyanwu

Published
Oct 28, 2016

Sass & Bide this month unveiled its resort 2016 campaign starring Hailey Baldwin.

 
The Australian women’s ready-to-wear brand partnered with Baldwin on its campaign, because according to Creative Director, Therese Rawsthorne, “She brings an individual style to anything she does.”
 
Baldwin models Sass & Bide’s Palais Grand resort 2016 collection that pays homage to the brand’s long-term love affair with Paris. The 19-year-old model wears pieces such as the Overblown Story straight leg jeans, the Raining Day Dreamy dress, and striped Remove All Doubt embellished shorts, Two Pennies embellished maxi skirt and New Waves embellished cami styles that are inspired by clothing found in flea markets in Paris and the interiors of French castles.

Sass & Bide is the latest brand to feature Baldwin in one of its campaigns. The model has also starred or appeared in campaigns for Guess, Ugg, and Ralph Lauren Denim & Supply.
 
Founded in 1999 by best friends Sarah-Jane Clarke and Heidi Middleton, Sass & Bide offers women’s ready-to-wear, denim, leather, and accoutrement that feature embellishments and graphic prints. Rawsthorne joined the company as Creative Director in 2015. The Sass & Bide Palais Grand resort 2016 collection is available now.