Simone Pérèle celebrates 70 years with '1948' range

Celebrating 70 years of offering luxury lingerie, iconic French lingerie brand Simone Pérèle is set to launch an exclusive 1948 range this autumn.

Available in over 120 independent and department stores throughout the UK and Ireland, the Simone Pérèle brand will recreate traditional classic styles inspired from the late Simone Perele, founder.

"The limited edition 1948 collection will offer luxurious lingerie styles of the era. From beautiful satin corsets with elegant top-stitched branding along the neckline to stunning edgy bustier that accentuates women curves. These styles are easily paired with boyfriend jeans and a chic kimono for a stylish day-to-night look," Simone Pérèle said in a press release.

For the last 70 years, Simone Pérèle has been creating handmade products. In the 1950’s the classic figure was redefined and lingerie became ultra-feminine and, taking their inspiration from Bridgette Bardot, Simone Pérèle pioneered the Soleil bra, for a pointed bust.