Skechers enters new joint venture in South Korea

By

Obi Anyanwu

Published
Nov 11, 2016

Skechers on Thursday launched a new joint venture with Luen Thai Enterprises to form Skechers Korea Co. Ltd.

The new joint venture will enable Skechers to use its sales and marketing strategies to further expand the brand in Korea. The footwear company transitioned its business in South Korea from its third-party distributor, LS Networks, to the new joint venture. Skechers Korea Co. Ltd. is based in Seoul.
 
“We’ve been very pleased with the consumer response to the Skechers product in South Korea,” added Sung Hun “Scott” Lee, previous senior general manager of Skechers' Korean distribution partner and now president of Skechers Korea Co. Ltd.

“Through my time with LS Networks, I’ve seen firsthand how Skechers has grown in Korea, most recently through the Skechers D’Lites craze that started here in 2015 and spread through Asia and then around the globe," Lee added.

"Now as part of the Skechers global team and with key members of my previous team transitioning with me, we’ll have the direct resources, support and insight to really take the business to the next level. The future is very bright for Skechers in South Korea," he said.
 
Skechers currently owns 13 of the 57 concept and outlet stores in South Korea. The brand has been available in South Korea for over 15 years.