So... Paris renews partnership with American trade show Edit

By

Anaïs Lerévérend

Translated by
Benjamin Fitzgerald

Published
Jun 10, 2016

'So... Paris' has renewed its partnership with Edit. The New York trade show will for a second consecutive season welcome the exhibit dedicated to French and European brands, and led by Sophie Guyot. The cofounder and director of Fame from Who's Next will bring both fashion and accessories collections to the Javits Center in New York, running September 18-20.

For those not aware of Guyot's brand portfolio, the founder of the consulting agency So... puts on a particularly dynamic show at Edit. And, the creative event - structured as an intimate showroom - is set to benefit from a new, favourable location inside the Javits Center.

The Edit trade show was purchased by leading event organiser UBM, which is also the owner of the Coterie and Sole Commerce shows. All three are set to take place at the same time in the Javits Center, and Edit looks to make the most of the schedule collaboration with the two big events.

For the first time, the trade shows also will run on a common entry badge and Edit will benefit from an increased visibility and promotion across the New York exhibition centre.