Swarovski teams up with Singapore Fashion Week 2016

By

Cajsa Lykke Carlson

Published
Aug 29, 2016

Singapore is Austrian crystal specialist Swarovski's new Regional Fashion Hub, as the brand partners with Singapore Fashion Week.

Swarovski just announced that its Consumer Goods Business (CGB) arm is the Official Fashion Accessories Partner of Singapore Fashion Week (SGFW) this year. Swarovski intends to establish Singapore as the hub of fashion in the region and will bring a number of influencers, media and guests from around the region to Singapore.

Together with SGFW, Swarovski is also launching its Swarovski Insiders Programme, which "sees a carefully selected, multifaceted squad of digital influencers from Singapore, Malaysia, Indonesia and Thailand embody the signature sparkle of Swarovski within their own personal style and speak to their audience about what it takes to be a modern Swarovski woman," the brand said.

Swarovski will also hold an opening showcase party during Singapore Fashion Week, which takes place on October 26-30. Earlier this year, the crystal brand unveiled Karlie Kloss as its new brand ambassador, joining other international digital personalities such as Bryanboy and Margaret Zhang.