Target grows its K-beauty selection with exclusive new brand from Glow Recipe

By

Emily Jensen

Published
Sep 6, 2017

Korean beauty retailer Glow Recipe has teamed up with Target to create a simplified line of K-beauty skincare products. The new Glow Studio for Target collection will launch exclusively at the retail chain on September 10.

 
Korean beauty has developed a following in the United States thanks to retailers such as Memebox and Soko Glam, with major department stores and makeup chains such as Sephora attempting to capitalize on the movement’s popularity. Target has increased its selection of Korean beauty products in recent months, and now the megastore has taken a step further and launched its own exclusive line of products with K-beauty curators Glow Recipe.
 
“K-Beauty is one of the fastest growing categories in premium skincare at Target, and this fall, we’re continuing to add newness to our assortment with the launch of Glow Studio for Target, a collection developed alongside the seasoned K-Beauty experts from the e-commerce site Glow Recipe,” Mark Tritton, executive vice president and chief merchandising officer at Target, said in a statement. “This Target-exclusive collection allows our guests to effortlessly incorporate K-Beauty products into their beauty regimen, all for an incredible price.”

According to Glow Recipe co-founder Christine Chang, accessibility is an important part of the launch. “As our mission is to bring K-Beauty to consumers in an accessible manner and Target is committed to bringing their guests the latest beauty trends and experiences, it was only natural for us to partner,” she said in a statement.
 
One of the cornerstones of the launch will be a streamlined version of the popular 10-step K-beauty skincare regime. The new Glow Studio line will include a series of four-step skincare kits to make the beauty craze more appealing and accessible to a wider audience. The launch will also include a new Whamisa by Glow Recipe line, with a focus on green tea-based products.
 
The Glow Studio for Target line will be available at more than 1,500 stores and online starting September 10. Prices will range from $5 to $38.