Tiffany & Co. taps ex-Coach creative director for new homewares and accessories line

Luxury brand Tiffany & Co. has hired American fashion designer Reed Krakoff to create a gifts, home and accessories collection, scheduled to hit shelves in 2017.

Krakoff, who is the former executive creative director of Coach, will collaborate with the well-known jewelry firm on exclusive products that will include handbags, leather accessories, sunglasses, tabletop (including hollow ware, porcelain, glass and crystal), baby, travel, key rings, writing instruments and silver accessories, among others, WWD reported.

According to Krakoff, the designs will be an amalgamation of historical Tiffany icons and his own "modernist taste."

WWD revealed that he will also partner with Tiffany's visual merchandising and advertising teams on concepts for his products' display and marketing, as part of a wider campaign that Tiffany started undertaking in 2013 to elevate and modernize its brand.