Tory Sport appoints Ayub Mohamed as President

Tory Burch on Monday announced the appointment of Ayub Mohamed as President of Tory Sport, effective immediately. He will report directly to Burch and Robert Isen, the Chief Legal Officer, President of Corporate Development and interim president of Tory Burch.


Tory Sport spring 2017
 
Tory Sport debuted in 2015, in the company’s effort to penetrate the athleisure market. The activewear brand launched in September 2015 with a 1,200-square-foot pop up shop in New York City and opened a 3,900-square-foot retail location in the Flatiron district six months later.
 
Mohamed joins the brand from DKNY where he served as EVP of Merchandising. He also held leadership roles at Givenchy and Levi’s.
 
“As Sport approaches its second anniversary, the brand is gaining traction and resonating with customers,” said Burch. “Ayub’s vast experience leading global retail brands and his innovative mind-set will be invaluable as we continue to grow and scale the business.”

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