Tryano: the Chalhoub group's new concept store dedicated to children, beauty and leather goods

By

Lucile Deprez

Published
Dec 9, 2015

As previously announced by FashionMag, the Chalhoub Group opened in November a new concept store called Tryano, dedicated to children, beauty and leather goods inside the Yas Mall shopping mall in Abu Dhabi. 

The store extends over 20,000 m² on three levels and brings together 250 local and international brands. Chloé, DKNY and Lili Gaufrette, all for children, are featured on the second floor, while beauty products by Atelier Cologne, Clarins and M.A.C., and handbags by Chanel, Paul Ka, Lancel, Mysuelly etc. are available on the first floor.

"We created Tryano relying on our expertise and in-depth knowledge of the market, of consumers and of the retail industry. We are delighted with this opening, which will contribute to make up for the lack of specialist boutiques and department stores in Abu Dhabi, despite the strong growth enjoyed by the local market in the last few years. Yas Mall is a family destination and we firmly believe that our range is perfectly suited to the customers who will be visiting the mall," stated Patrick Chalhoub, co-director of the Chalhoub group.

Inspired by the 'Garden of the imagination' theme, the specialist store wishes to attract customers within a familial, immersive and playful environment, thanks to original settings and vivid decorative elements, such as a digital fountain and a merry-go-round.
 
The concept store also features a Parisian restaurant called 'Le Pâtissier des Rêves', and operates in partnership with Etihad Guest, the loyalty programme of Abu Dhabi's national airline, Etihad Airways, allowing customers to accumulate air miles by making purchases at Tryano.