Under Armour announces new leadership changes

Under Armour, a leading sports apparel firm, has announced new additions to its leadership team.

The company has appointed Kip Fulks as chief product officer, Colin Browne as president of global sourcing, and Andy Donkin as chief marketing officer. These dynamic shifts reflect Under Armour’s accelerated growth around the world and will help the brand push new boundaries, delivering on its mission to make all athletes better. Donkin and Browne will both report to Fulks.

As Kevin Plank’s first partner, Fulks has served in top leadership roles with the brand since its inception. As chief product officer, Fulks will drive the strategy and integration of category management, marketing, product, merchandising, innovation and sourcing, to deliver best-in-class products and brand experiences to athletes around the world.

A seasoned industry veteran, Browne has over 25 years of experience leading sourcing efforts for multi-billion dollar brands. Most recently, he was the vice president and managing director of VF Corporation. Browne will join Under Armour on September 6, 2016 and will continue to elevate the company’s global sourcing structure around the world.

Donkin joins Under Armour from Amazon, where he served as the head of worldwide mass and brand marketing, managing the global media budget and developing offline and online campaigns globally for North America, Europe, and Asia.