Wolf & Badger opens first US store in New York

By

Obi Anyanwu

Published
Mar 24, 2017

UK-based multi-channel retailer Wolf & Badger opened its first US retail location this month at 95 Grand Street in New York City.

 
The 2,500-square-foot store is home to a number of emerging brands that will debut in the US through Wolf & Badger. The two-level store features women’s and men’s apparel, accessories, footwear and jewelry on the main floor and lower level, as well as an elevated space dedicated to jewelry. In addition, the SoHo store houses an event area for designers to host events and appointments.
 
Customers can discover a wide variety of brands at the new Wolf & Badger store. The jewelry section in particular displays bios of each designer with their respective products, so customers can meet the faces behind the products they're trying on. In addition, the product assortment will rotate every three months to give new designers a chance to be discovered.

Founded in 2010 by brothers George and Henry Graham, Wolf & Badger supports emerging brands and designers by providing global multi-channel sales, marketing, customer service and a distribution platform. The brothers were inspired to launch the retail concept after seeing the same brands available at every retailer.
 
Wolf & Badger currently operates two stores in Notting Hill and Mayfair in London, and the retailer expressed plans to open locations in Los Angeles and Miami in the coming years.