Wolford's sales rise by 6.5%

The Austrian hosiery and underwear label began to reap the fruits of its restructuring in the 2014/2015 fiscal year, by recording a profit for the first time since 2012. And in the first quarter of the 2015/2016 fiscal year, Wolford saw its revenue rise by 6.5%.

However, Wolford's growth in revenues was overshadowed by a parallel loss of €2.6 million (compared to a like-for-like €1.5 million profit last year). The company posted an EBIT at half-mast, with losses for €3.04 million compared to a €3.02 profit last year.

In detail, the quarter revealed how the USA is the brand's top market, Wolford generating 19% of its revenues there (with double-digit growth), followed by Germany (16%), Austria (10%), France (8%), the rest of Europe 40%, and finally, Asia and Oceania (7%).

In terms of product range, tights remain Wolford's mainstay (42% of sales), followed by ready-to-wear apparel (33%) and lingerie (22%).

Also noteworthy is how revenue from the brand's directly-owned stores grew 8%, and e-commerce sales by 50%.

These encouraging figures give confidence to the brand in sticking to its growth objectives for the full 2015/2016 fiscal year, in which a rise in revenue rise and positive income results are expected.

Wolford's sales rise by 6.5%

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