YNAP gets new COO, Olivier Schaeffer joins soon

By

Sandra Halliday

Published
May 11, 2018

Yoox Net-A-Porter Group (YNAP) has grabbed a senior executive from LVMH’s Sephora operation to take on the key role of Global Chief Operating Officer.

Olivier Schaeffer joins on May 21 and will “lead all operations and technological activities on a global scale.” He will report directly into group CEO Federico Marchetti.

Schaeffer had a long career at the LVMH-owned beauty retailer with a 16-year tenure, during which time he was instrumental in leading the omnichannel expansion of the company as e-tail developed fast into a key channel for the beauty sector.

Marchetti on Friday said the appointment comes as YNAP wants to “accelerate [its] ambitious plans to grow globally. That’s why we asked Olivier to join us as Global COO. His decades of relevant experience are a perfect fit with our needs. Olivier will be a key asset to take us through this next phase of our growth.”

YNAP is one of the dominant players in global luxury fashion e-tail and has turned in a succession of strong results. It’s also a key player in operating the branded e-tail sites for a number of major designer labels, including Valentino, where it has an ambitious project under way to create a complete and seamless omnichannel experience for customers.