Outdoor Voices is using augmented reality to debut the launch of its new running collection. Through the OV Trail Shop app, users can preview seams, textures and finishes, and locate running product in store.
Coty unveiled a blended reality experience in its recently redone Bourjois boutique in Paris where customers can physically hold product samples and virtually test them without hygienic concerns using augmented reality.
Amazon has launched Alexa Skill Blueprints, giving users the opportunity to create personalized Alexa skills suited to their homes and families. Categories of skills include at home, fun and games, and learning.
Amazon has launched what it is calling the "International Shopping" experience, allowing users to shop through its app and on mobile browsers in 5 languages and 25 currencies with more to be added later in 2018.
China is aggressively executing a thoroughly designed vision for artificial intelligence (AI), according to CBInsights. The Chinese government is promoting a futuristic AI plan and is clearly beating the US.
Voice-assisted shopping is on the rise in the Netherlands, finds Dutch bank ABN Amro. 61 percent of retailers see the technology service as an opportunity to offer consumers more comfort while shopping.
Fred Segal has opened an interactive environment at its Sunset Strip flagship in partnership with MadeWorn and Mastercard: "Rock 'n Roll Holy Land" offers exclusive merchandise and an innovative new way to shop.
The Stockholm-based fashion brand has launched a new "Beacons Project," consisting of creating a new line of shirts made using upcycled plastic salvaged from the ocean by fishermen in the Mediterranean
Prestige beauty company L'Occitane en Provence is taking its assortment on the road with its new L'Occi Truck, the first ever traveling retail experience for the brand, modeled on the food truck concept.