The British e-commerce platform has announced 14 new capsule collections, made in collaboration with French brands marking the European nation's way of life, as part of a new event 'Vive la France', which starts June 20.
The growing importance of ‘hard luxury’ was further illustrated on Thursday as Yoox-Net-A-Porter’s high-end menswear arm Mr Porter announced the launch of its new watches offer combining commerce with content.
Q1 wasn't an undiluted triumph for Yoox Net-A-Porter as the off-price business proved a little slow. But full-price Net-A-Porter and designer e-stores powered ahead, even though exchange rates had a negative effect.
A boom in online luxury goods sales is finally convincing high-end watchmakers, long sceptical that customers would pay thousands to buy intricate timepieces on the web, to step up their investments in e-commerce.
Mr Porter is further expanding its fine watch department with the addition of a curated selection of seven Cartier Watches. The line-up will launch on 5 April, with further launches planned for later this year.