217
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Translated by
Benjamin Fitzgerald
Published
Jul 30, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

​Showroomprivé sees first-half growth

Translated by
Benjamin Fitzgerald
Published
Jul 30, 2018

Event sales platform Showroomprivé reported a 3% increase in sales for the first half, ended June 30, 2018, on the back of an 8.1% revenue lift in the second quarter.  

The gain was the first sign of the company's "Performance 2018-2020" plan in action, according to management. 


A dress from the IRL collection, the company's in-house brand - Showroomprivé


The French did remain company cautious, however, with EBITDA margin contracting 0.2% to -0.8 million euros. The drop was attributed to the disposal of remaining inventories from 2017, a decline in activity in the first quarter, increased sales activity, and a growth in investments made last year, as part of its three-year plan.

In the first quarter, buyer numbers remained stable at 2.3 million with 7 million orders taken at an average spend of 126.7 euros per shopper, down 1% on last year. The average order volume per shopper remained stable at 3.1%, down 1.9%, over the last six months, while the shopping cart average increased slightly to 41 euros, up 0.9%. Mobile continued to attract new buyers, representing 67% of revenues, up 5%. 

"After a difficult first quarter, marked by commercial demands, the return to growth that we saw in the second quarter 2018 is encouraging," said Thierry Petitle, who co-founded the firm with David Dayan.

Petitle went on to confirm the pertinence of "the strategic choices as part of our "Performance 2018-2020" plan.

"These have allowed us to support the improvement of results and prepared us for a better year-end, a pivotal period for the group. We remain focused on executing our strategic plan, which will enable us to take advantage of the group's full potential," he added. 

The first half was marked by the activation of three pillars of the strategic plan. At the end of June, the company deployed SRP Media, the media entreprise built around targeting the 'digital woman'; an offensive taken by ShowroomPrivé, allowing the company to make the most of its huge client database for advertising purposes within the segment.

Secondly, the boost to the firm's omnichannel tie-up with Carrefour: some 600 click-and-collect points were launched, alongside the conducting of cross-campaigns.

The platform also said that it made "tangible progress" in terms of internalising logistical flows, while the supply of drop shipping (supplier-direct delivery) has been reinforced and a new mechanised warehouse has been deployed.

In 2017, the portal recorded revenues of 655 million euros, up 21.4 %. However, EBITDA contracted 53.8%, down to 13.1 million euros, or representing 2% total revenues.

Copyright © 2024 FashionNetwork.com All rights reserved.