​Iso.Poetism wins Zalando Sustainability Award at CFW

By

Sandra Halliday

Published
Feb 4, 2022

Iso.Poetism by Tobias Birk Nielsen has been announced as the winner of the Zalando Sustainability Award during Copenhagen Fashion Week with the label’s “approach to sustainability and use of innovative dyeing techniques [having] stood out from the competition”.

It will now work with Zalando to create an exclusive collection “to further explore more sustainable design options”.

This was the third season of a three-year strategic partnership between Zalando and CFW, many built around the award that “aims to encourage fashion brands to explore alternative approaches to design and production to contribute to a more sustainable fashion industry”.

The runners-up, Fassbender and Tomorrow Denim, were also recognised by the jury as “outstanding examples of brands that inspire and integrate sustainability throughout the entire supply chain while creating well-constructed fashion pieces that are wardrobe heroes”.

The jury said the winning collection showcased at CFW “displayed the brand’s ethos to recycle whenever possible”. The label will now receive a prize of €20,000 as well as that partnership with Zalando. The new collection they create will leverage more sustainable design solutions across materials, production processes, technological solutions and traceability. 

And importantly for Iso.Poetism, Zalando will make much of the AW22 collection available to its more than 46 million customers across 23 European markets.

Tobias Birk Nielsen said taking part in the award was “a precious learning process and a great experience. Until now we've been taking sustainable decisions as part of a natural and logical process, and have been focusing on how to implement them internally in everything from the design process to our logistical footsteps. But being part of this has pushed us to start programming our sustainable approaches, disseminating and communicating them and our sustainable ideas not only internally - but also outside of our little busy work bubble”.