219
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Published
Jul 9, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

​Mamas & Papas secures wider European distribution deals in global push

Published
Jul 9, 2021

Mamas & Papas wants to become the “global nursery brand of choice”. To this end, the company’s widening its European footprint, signing new partnerships across Central and Eastern Europe. Similar deals in Asia and the Middle East are expected to follow.


Mamas & Papas



The designer and manufacturer of childrenswear, travel systems and nursery furniture, has signed distribution partnerships and agencies in 10 countries, including the key markets of Russia, Poland and The Czech Republic. It’s also close to signing agreements covering a further five countries in the Balkan Peninsula, it added.

The Business Desk reported Johan Meyfroidt, International GM at Mamas & Papas, saying: “There has always been strong overseas demand for British heritage brands like Mamas & Papas and our products have sold successfully in a number of markets for decades.

"As we step up our global ambitions, we’re exploring multiple routes to market, from distributors and agents to franchisees and licensing partners. What works in Poland may not work in Malaysia, so it’s important we have the agility to tailor our approach to suit local market dynamics”.

CEO Mark Saunders added: “Our international strategy is about scaling our presence in new and existing overseas markets at pace but also at low cost, helping us meet increasing global appetite for our design-led products, especially in those territories with increasingly affluent populations. 

“Post-Brexit, it’s important that UK firms think globally about their growth and take full advantage of the enduring appeal of British brands.”

Not forgetting its core UK market, Saunders also noted its plan to expand domestically, “both through our online business and our standalone stores and Next concessions”.

Copyright © 2024 FashionNetwork.com All rights reserved.