×
60
Fashion Jobs
H&M
Product Compliance Specialist Within Physical Properties
Permanent · Stockholm
H&M
Product Labelling Specialist, Global Product Compliance Department
Permanent · Stockholm
H&M
Business Controller to Assortment
Permanent · Stockholm
H&M
Product Compliance Coordinator For Cosmetic And Chemical External Branded Products
Permanent · Stockholm
H&M
Buying Student Placement Fall 2020
Permanent · Stockholm
H&M
Art Buyer | h&m Studios
Permanent · Stockholm
H&M
HR Specialist h&m - Health And Work Environment
Permanent · Eskilstuna
H&M
HR Generalist h&m
Permanent · Eskilstuna
H&M
Integration Solution Lead
Permanent · STOCKHOLM
H&M
Customer Service Agent - Finnish
Permanent · Borås
H&M
External Brand Coordinator
Permanent · Stockholm
H&M
External Brand Expansion Coordinator
Permanent · Stockholm
H&M
Print Design Assistant - h&m Home
Permanent · Stockholm
H&M
Product Designer - h&m Home - 6 Months Fixed Term Contract With The Possibility of Prolongation - From February 2020
Fixed-term · Stockholm
H&M
Cafémedarbetare
Permanent · Stockholm
H&M
Facility Manager Sweden
Permanent · Stockholm
H&M
Creative Lead, h&m Marketing & Communication
Permanent · Stockholm
H&M
Area Controller Trainee to h&m in Stockholm
Internship · Stockholm
H&M
Fashion Print Design Assistant
Permanent · Stockholm
H&M
Fashion or Print Design Student Placement Summer 2020
Permanent · Stockholm
H&M
Junior Pattern Maker
Permanent · Stockholm
HOLLISTER CO
Retail Manager (Manager in Training) - Hollister Gallerian - Full Time
Permanent · STOCKHOLM

& Other Stories explores secondhand fashion with Sellpy

Translated by
Robin Driver
Published
today Mar 21, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

It's not only luxury brands looking to explore the potential of secondhand fashion. The H&M group has also decided to dip its toe into this rapidly growing market. Indeed, according to a study published by luxury resale platform ThredUp, the value of the secondhand fashion market is set to rise from $24 billion in 2018 to $51 billion  in 2023, $23 billion of which will come from the resale market, the other $28 billion being attributable to thrift stores and donations. 


& Other Stories is set to test out secondhand fashion in Sweden - &Other Stories


Some have linked secondhand fashion's rising popularity with the deceleration seen in the activities of companies operating in fast fashion and the mass market sector, and it looks like the Stockholm-based H&M group is eager not to miss out on the opportunity. Through its innovation fund H&M CO:Lab, the company injected more than $2 million euros into Swedish secondhand specialist Sellpy last year, marking the fund's second investment in the company led by Michael Arnor, who co-founded Sellpy in 2014. 

Sellpy, then, is the company the H&M group has chosen as its partner as it takes its first steps into the resale market, an initiative which will begin with the fast-fashion giant's & Other Stories brand. 

According to information obtained by FashionNetwork.com, the & Other Stories website will begin offering secondhand products from the brand in the next few weeks, redirecting interested shoppers to Sellpy's online resale platform. The approach is in line with the brand's premium positioning and the diversity of its offering, which includes not only apparel, but a wide range of accessories, jewellery and beauty products. Similar lifestyle brands in the H&M group portfolio include COS and Arket. 

Despite having a strong fashion focus, Sellpy, which is currently only available in Swedish, hosts a wide range of products. The platform, which employs 200 people, reported revenues of 80 million kronor (around 9 million euros) in 2017 but is yet to turn a profit. 

The H&M group regularly tests new concepts and services at its different brands. At Arket, for example, the company has developed a transparency model allowing customers to trace a product from the origin of its raw materials, through manufacturing to the store shelf, an initiative which is also set to be rolled out at the group's flagship H&M banner in the near future. 

Copyright © 2019 FashionNetwork.com All rights reserved.