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20% of UK retail spend to be online by 2024, fashion to lead the way

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today Jan 24, 2020
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UK online spend is set to reach £75bn by 2024, and clothing and footwear will remain the largest product sector, a new study has predicted.



According to GlobalData’s UK Online Retailing 2019-2024 report, online spending will surge by 30.4% over the next few years, as shoppers continue to shift away from physical stores.

This means that almost one fifth of UK retail spend will happen online by 2024. Fashion retailers will continue to lead the way online, offering consumers better shopping experiences and more convenience than ever before. 

“Clothing specialists continue to develop their online proposition with many players now offering easy to use credit options like Clearpay and Klarna’s buy now, pay later, driving online conversion and giving shoppers another reason to choose the online channel over stores,” said Sofie Willmott, lead retail analyst at GlobalData. “Often first to market with tech developments, Asos last week launched its ‘See my fit’ augmented reality tool which enables browsers to view selected items of clothing on different size models to help with purchase decisions and potentially reduce return rates.”

Clothing and footwear will continue to dominate the online market, but the biggest driver of growth will be the food and grocery market as the number of people who have purchased food online increases.

The sector is predicted to rise by £5bn to reach £16.2bn, making it the second largest product category behind clothing and footwear.

An e-tail survey of 10,000 UK online shoppers found that just one third of consumers have purchased food and grocery online in the past 12 months, compared to almost two thirds that shopped with online fashion retailers.

Willmott concluded: “As growth in physical store sales continues to elude many retailers, particularly in non-food product sectors, investment should be focused online to ensure websites and fulfilment options are constantly improved, in order to remain competitive.”

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