Translated by
Erin Floyd
May 16, 2019
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24 Sèvres renames itself "24S"

Translated by
Erin Floyd
May 16, 2019

Barely two years after its launch, LVMH-owned e-commerce site 24 Sèvres has already changed its name, according to an announcement made by the luxury group on Wednesday.

A screenshot of the new site, 24S.com

The new simplified name is certainly more easily identifiable on an international scale. LVMH is indeed planning to accelerate the international development of the brand in its foreign markets, in particular the US and in Asia, where it could see strong growth.

"24S surpassed our goals for 2018, with growth that was particularly strong in markets where customers showed a strong interest for our Parisian style, unique in its category. We are committed to continuing to advancing this vision of fashion beyond the borders with 24S.com, bringing us closer to our increasingly international customer base," explained Ian Rogers, chief digital officer at LVMH, in a press release.

According to 24S CEO Eric Goguey, since the launch of the site, "Our orders have been delivered in over 100 countries and for the next phase we will be paying particular attention to regions that are showing strong potential, while pursuing the development of our existing key markets, amongst which the US is a strong growth driver."

A new investment into 24S was confirmed in March with the strengthening of its management team: Marc Hugon was named head of information systems and Tatiana Obolensky was appointed head of customer experience.

An online arm of Bon Marché, whose address the site was previously named after, 24S offers over 200 labels, including from LVMH, such as Louis Vuitton, Dior and Celine which are exclusively available on the site; in addition to independent labels by emerging designers.


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