Abercrombie & Fitch heading to Mexico

By

Olivier Guyot

Published
Dec 29, 2014

The first Hollister and Abercrombie & Fitch stores should appear in Mexico in the first quarter of 2015. The American group is notably heading to Mexico City, Guadalajara, Cancun and Playa Del Carmen.

Even though the opening of the Latin American markets falls in line with the American group's international strategy, it is the first time that this strategy means a franchise agreement.

A&F's management team has indeed decided to trust a local partner to develop the brand in Mexico. The Americans are working with Grupo Axo, which is none other than a partner of Tommy Hilfiger, Emporio Armani, Coach and Guess.