Abrand Jeans launches first-ever global 'Next Icons Model Search'

By

Jennifer Braun

Published
Jan 27, 2023

Contemporary denim brand Abrand Jeans has launched its first-ever global 'Next Icons Model Search' giving fans a chance to be the next face of Abrand Jeans. 

As part of the global search, launching in partnership with Urban Outfitters and Precision MGMT, 'up-and-coming' models and influencers of all genders are invited to submit their best model walk to win a $35,000 USD cash prize, a modeling contract and a photo-shoot in a dream location.

Applicants can submit their runway walk wearing Abrand's Jeans via TikTok using the #AbrandNextIcons sound and hashtags, while the public can vote at abrandjeans.com for their your favorite applicants.

As part of the selection process, the top 50 voted entries will be invited to join an in-person casting, with a select number making it to Round 2 to be judged by Precision MGMT & Abrand Jeans who will select the Top 6 Finalists.

The Top 6 Finalists campaign will be released globally in April 2023. Voting will re-open to the public to select the single finalist who will win and become Abrand Jeans 'The' Next Icons Model.

Lastly, the global winner will be announced in July, while their photo shoot from the dream destination will go live in October 2023 and be featured in select Urban Outfitters stores.