Adidas and Ivy Park launch first Peloton clothing collab
Adidas and Beyoncé have unveiled the first Ivy Park collaboration collection with fast-expanding home fitness brand Peloton. The footwear and clothing line follows the announcement of Beyoncé’s partnership with Peloton last year, which debuted with a Peloton Artist Series and pro-social initiatives.
The first-of-its-kind collection “celebrates the joining of music, sport and fashion”, we’re told and was “purposefully crafted to empower everyone on their fitness journey”.
It features neon pops of colour grounded in black and olive palettes for bike shorts and tights with matching bra, and looser shorts and tees that layer over to complete the look. There’s a cropped hoodie and long windbreaker to be worn before and after a workout. The 29 pieces and one pair of shoes include a high percentage of recycled polyester.
Sizes run from an inclusive XXS to 3XL with the offer available to buy from November 10 on the Adidas and Peloton webstores as well as from selected Adidas stores globally. Prices range from $45 up to $200.
Alongside the launch, there’s a campaign that “highlights the dynamism of the human body featuring a number of Peloton’s best-in-class Instructors, who bring the inclusive collection to life”.
They include Peloton cycling and dance cardio instructors Ally Love and Cody Rigsby, tread instructors Becs Gentry and Kirsten Ferguson, tread and strength instructor Adrian Williams, yoga and meditation instructor Dr Chelsea Jackson Roberts, and strength instructor Rad Lopez.
Also in the cast are yoga instructor Jessamyn Stanley, holistic aesthetician Shani Hillian, and meditator Sheena Sood.
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